We had an incredibly busy summer this year! While that should be a good thing, we were simply unprepared for the growth. As we received more orders and got further behind in production it seemed like there was some technical glitch every few days. New workers were hired but in our rush to catch up, things began to slip. We dropped the ball on some things and mistakes were made.
Since then we have made some great strides to fix the issues that we had. We have learned from the mistakes made and we can pick up the pieces and move on. One of the biggest problems was our sizing system. Dealing with tracings has long been a frustration! We could take two sets of tracings and treat them the exact same in producing shoes. One pair would end up too large and the other pair would end up too small even though we made them with the exact same methods. There is too much room for “interpretation” with tracings. It is impossible to know exactly what each customer expects in the fit. We kept it custom because we believe that a good fit is more important with minimal sandals than conventional shoes, however, the tracing method did not seem to be working that way. Most other minimal sandal companies have switched to standard sizing.
Finally, we decided to meet in the middle. I have looked at so many foot tracings in the last three years that I have become acquainted with the most common foot types. We have developed a sole template system with eight different sole shapes to choose from in each shoe size. Customers will be able to choose their shoe size, download a PDF file and look through the templates to choose which sole shape fits best. The templates can be printed to double check the fit. With this system, a semi-custom fit can be established and we will have standard sizes to work with. It takes the guess work out of it for us. It also means that our return policy can be more flexible. In the end, it benefits customers and it benefits us.
We are very excited to launch this new system! Excited enough to celebrate… And what better way to celebrate than to offer a sale? Enter code SIZE2013 for 15% off until September 18th. The template system is new so we expect to have some bugs to work out for a little while. If you attempt to order and have any errors please let us know.
Another exciting announcement is the addition of a new model called the PT Sleek. It is actually just a variation of the Pah Tempe model (now calling it “PT” for simplicity). We have made a large number of PT sandals with a narrower strap that goes over the toes. This is one of our most common custom requests. Many women especially have asked for this because they feel that the 1 inch strap is so wide that it looks masculine. This model is perfect for women who want a more feminine looking sandal without something between the toes, anyone with smaller feet, and those who want the PT style system and a more minimal sandal. Check it out here
Of course we are making a myriad of changes on the back end of our business as well. Despite a rough summer, we are excited to continue learning and growing to make a better product and service for our customers. Thank you for your support and patience!