Several years ago, I was pouring over the numbers that show our website traffic. I’m not a numbers guy, but I still find it very fascinating and informative to see where our website visitors are coming from. I happened to see that we were getting an increasing number of visits from a website that I was unfamiliar with. It was called katysays.com. (note that the website is now nutritiousmovement.com) There was a biomechanist named Katy Bowman who was writing a blog about alignment, natural movement, and biomechanics. I was immediately interested. This website was right down my alley! Not only was Katy’s work down my alley, but it changed the future of our little footwear company. I have continued to follow Katy and her work which has really helped us make decisions on what features are most important in our footwear and what features we have let go. We have formed a professional relationship and we even now sponsor her podcast, Move Your DNA.
My understanding of the human body and how it all works together has increased substantially. I still have a lot to learn! Although I don’t have formal training, I’m finding myself wanting to share more and more how our bodies work. I want to share how movement affects us, and, of course, how foot health affects the rest of the body.
Our mission at Unshoes is to free your feet and allow them to fulfill their natural function. Obviously we are focused on feet and that just makes sense. However, there is so much more! I thought about how we can incorporate more of an educational aspect into the business. Eventually, what we decided to do is to start a new business that is interrelated but has its own branding. With that in mind, I want to introduce you to Reclaim Movement. The idea is that Reclaim Movement isn’t limited to just feet and footwear related topics. We can explore all kinds of health and movement related topics. Both business will work together often and sometimes even mix and intermingle. However, they will operate separately. I admit that part of my motivation is selfish! I wanted something that encouraged me, personally, to get out and move more. I love my work at Unshoes but I needed something to get me outside more often.
We’ve already started using both businesses together to bring you more value by hosting free webinars. Our first webinar was about the benefits of minimal footwear. We are having another one on Thursday, March 21st at 1:00 pm MST on how to properly transition into minimal footwear. It’s a tricky topic because everyone is different and seems to have a different experience. However, I’ve been able to help enough people transition that I’ve noticed some patterns and helpful tricks that you can use to transition more effectively. Even if you’re well on your way, this webinar can help you. Click here to reserve your spot at the webinar now!
I look forward to having the opportunity to share some of the things I’ve learned in this movement journey! Thank you for your support!